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Our Vision

To create the ultimate origination experience

values

Celebrating our values

Value Team Members & Commit to Their Growth

With the right tools and opportunities, we cultivate a respectful environment where people can thrive.

Imagine. Innovate. Inspire.

We innovate with passion, take measured risks, embrace diversity of thought and champion necessary change.

Optimize the Experience

We collaborate to create best possible experiences for our team members and customers.

Achieve Exceptional Results​

We align on desired outcomes and take responsibility for achieving our goals.

lead with purpose

"We go as credit unions go"

Tony Boutelle
President & CEO, Origence

A message from our president and CEO

Our mission at Origence is to provide integrated origination technology solutions that transform the lending experience to enable credit unions to make more loans and improve their efficiencies.

We are a Credit Union Service Organization (CUSO) whose mantra is “we go as credit unions go.” We are committed to making a positive impact that will be felt at every step of the financing journey for our credit union partners and the people they serve—their members.

As we mark Origence’s 30th anniversary, our journey has been one of unwavering commitment to the success of our credit unions, dealerships, strategic partners, shareholders, and to our staff—whose unparalleled talent and dedication are critical to our success and the advancements we pursue.

Looking ahead, we maintain our vision to create the ultimate origination experience. Together with our partners, we are focused on fostering growth, enhancing experiences, and contributing to the communities we serve.

Tony Boutelle

President & CEO

Origence at a glance

1,100
Total credit unions

Origence at a glance

70M+

Members
represented

20,000

Dealerships

$551B+

Total
funding

Our history

1994
2004
2009
2011
2014
2015
2019
2020
2022
2023
2024
Credit Union Direct Lending is formed as a Credit Union Service Organization (CUSO)
AutoSMART is launched, providing credit union members with online auto shopping right at their credit union website.
CUDL preapprovals goes live, simplifying the credit union financing experience at dealerships across the country.
Lending 360 launches, marking the company’s best-in-class loan origination system.
Credit Union Direct Lending changes its name to CU Direct.

Lending 360 receives New Account Opening capabilities for a true single platform origination solution.
Intuvo is acquired, bringing marketing automation to the company’s product line.

Advisory Services is launched, providing credit unions with data-driven consulting to optimize lending.

SmartFund is introduced, providing an e-contracting solution for automotive dealerships.
CU Direct acquires CUDC, a Colorado-based CUSO, expanding the company’s indirect lending and outsourced loan processing capabilities.

A new subsidiary, Origence Lending Services, is formed to provide credit union lending teams with outsourced loan processing.  

Document processing automation and digital document stacking built on artificial intelligence launches.
CU Direct changes its parent company name to Origence, a word derived by combining “Origination + Experience.” All products, subsidiaries, and brands are now under the Origence banner.
The Origence arc lending suite is introduced featuring arc OS (formerly Lending 360), arc DX (a new digital lending experience), and arc MX (formerly Intuvo marketing automation). Origence opens “top of funnel” lending to credit unions with the launch of FI Connect.

Origence moves all technology from on-premise to “the cloud.”
Origence partners with Zest AI to launch Zest Auto, powerful AI-automated underwriting technology for credit union auto lenders.

Origence partners with Tesla to provide Tesla financing via credit unions. 

Origence signs its 20,000 automotive dealership to the CUDL platform. 
Origence celebrates its 30th anniversary: People. Passion. Purpose. 
People helping people

A commitment to our community

In an industry rooted in the philosophy of people helping people, Origence embraces opportunities to support our credit union community.
It is this commitment to giving back that extends throughout our organization and flows through to the many communities we serve.

We are honored to be involved with credit union organizations focused on strengthening those in need. Each year, we participate in the Credit Unions for Kids Wine Auction benefitting Children’s Miracle Network Hospitals. It is through this event—and donations to numerous other organizations—that we come together with our industry partners to create a force multiplier.
CAREERS

Life at Origence

People are at the heart of what we do